Utilities

Smarter EV customers start here

Every EV adds load to your grid. Kord makes sure your customers understand when to charge, which rate plan fits, and how your programs work before they ever plug in.

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The problem

The gap between EV adoption and grid-ready behavior

Your customers are considering, buying and living with EVs. But most plug in at 6pm, never switch to a TOU rate, skip your managed charging program, and call in confused about their bill. The problem isn't the technology. It's that nobody educates them before they buy.

Static EV pages and PDF guides don't change behavior. Your customers need a guided experience that teaches them how EV charging works with their electricity, not just which car to pick.

How Kord works

A guided journey from EV-curious to grid-ready

Kord gives your customers a branded, conversational platform that walks them through the full EV decision, with your rates, your programs, and your incentives built in.

1
Understand the value
Guides and conversational AI answer the first questions: range, cost, charging basics, environmental impact. Your customers build confidence before they compare a single vehicle.
2
Learn how charging works with their electricity
This is where your utility's value becomes real. Customers explore your rate plans, see how TOU pricing works, learn why off-peak charging saves them money and supports the grid. They understand smart charging before they own a car.
3
Find the right EV
Now they compare vehicles with the right context: charging cost on your rates, savings vs. gas on the rate plan they just learned about, incentives they qualify for. Every comparison reinforces smart charging behavior.
4
Take action on your programs
Rate plan enrollment. Charger rebate applications. Managed charging signups. Your customers arrive at these decisions already understanding the value, which means higher participation and fewer support calls.
The platform

What the platform includes

Branded EV discovery hub
Vehicle comparison, savings calculators, and incentive tools on your site, under your brand.
Conversational AI assistant
Always available to answer customer questions about EVs, charging, rates, and your programs. Reduces call center volume on EV topics.
Rate plan recommender
Matches customers to your optimal EV rate based on their driving and charging profile. Explains TOU windows in plain language.
Savings calculator
Personalized fuel savings on your rates vs. gas. Frames your electricity as the cheaper, smarter fuel.
Incentive finder
Federal, state, and utility incentives in a single view. Your programs get visibility alongside government rebates.
Electrification insights
See which vehicles your customers explore, where they drop off, and which programs they engage with. Data for grid planning and program design.
Program impact

Built for utility programs

See it in action

We'll walk you through a live demo tailored to your rate plans and programs.